What is Digital Signage?
Simply put, digital signage is the use of media led imagery shown on screens. Digital signage harnesses the possibilities of motion graphics, and the new interactive capabilities of touchscreen and response led media to increase consumer interest in your product.
Our digital signage screens can be found in high footfall locations, showing innovative and eye catching video media, advertising a range of businesses who benefit from this new way of spreading their brand message.
What is Digital-Out-Of-Home (DOOH)?
Digital-out-of-home advertising (or DOOH advertising) shows HD motion graphics, via screens, reaching the consumer while they are out of home.
By effectively pushing your brand message to consumers whilst they commute, shop, use a gym or wait in a queue, we harness every minute of the day.
Unlike traditional print or social media adverts, your advert is an encapturing, personalised, full colour HD visual, reminding customers of who you are and what you have to offer. These adverts cannot be blocked, closed or skipped, and they harness the widest possible customer demographic.
Why Is DOOH Such An Exciting New Medium?
Put aside for a moment the numerous advantages digital signage provides for corporate messaging, brand building and making any environment where people have to wait a more agreeable place to be. Let’s just focus on the advertising side of things.
The ultimate goal for a piece of advertising is to promote a product and incite purchase: digital networks can display rich messages that can be tightly targeted according to location, group, product type, etc. And these messages can be changed in an instant to react to any number of external conditions that might influence purchase.
No other medium possesses this combination of rich content display, targeted and instantly modifiable messaging.